3 or 4 people in a group.. those are the ideal numbers
It would be a good idea to work with a group that isn’t too “homogenous” – ie. people you already know really well – because you probably won’t learn much
Pick peers that you know you will get in touch with and meet on a regular basis to discuss the assignment
Choose people you work well with
Meet regularly so the assignment has a continuous flow rather than pieces put together, which will be obvious.
Group must form around common concern
Group resumé
Outline of who you are
Individual talents/interests
Plan for the division of labour
Communication Strategy
What am I trying to achieve with this?
What is my message?
Who I'm trying to target message to (be specific)
What is my audience/target demographic?
What media is the best way to reach them?
What messages I am putting out?
What change am I trying to bring out?
What are the influences I want to bring?
Regarding Submission...
Post to your group-specific wikipage, and place a link to that page here
Marketing the way you do it:
Objectives - measurable outcome in a company
Goals - what you hope to achieve
Audience - for whom it is intended
Key Message - in any campaign, 3-5 things you want to drive your objectives to get the message out
Strategy - bigger idea of what you're going to do
Tactics - how you are going to do it
Measurement - specific numerical figures (i.e. increasing sales at a certain percent)
Group Communication Strategy Assignment
Worth 10%, due in lab, week 8 (March 5, 2008)